B2B eCommerce Platform
Automate Order Placement and Streamline Sales Representatives’ Work
With a B2B eCommerce Portal - Your salesperson available anytime for booming business growth in distribution and production industries
About the Client
As a specialist in the distribution of premium food market, our client is a supplier for HoReCa & FMCG players across Europe, many of which are leaders in their field.
Having an experience of over 25 years in the premium food market and managing a network of thousands of customers and products, the process of ordering and tracking deliveries is essential for business.
Following the latest dynamics on the market triggered by a purchase behaviour that is digitalizing intensively, especially after the pandemic era, our client decided for a digital transformation of their sales processes, from order placement to customer care services.
Before adopting the customer self-service solution (e-commerce) created by Ropardo, the client’s sales process was conducted on the field and over the phone, based on a direct and time-consuming interaction between its sales representatives and their customers. As many of their customers are owners of chain stores, restaurants with multiple locations, our client wanted an eCommerce platform to automate the complex B2B transactions and relationships.
To cope with the large dimension of its business and ensure a smooth department collaboration, our client has complex business rules in SAP C4C managing entire business, sales and logistic flows. This means that the digital transformation with an eCommerce platform won’t work if the software solution doesn’t support their business complexity.
Our team developed a comprehensive B2B eCommerce platform that automates order placement and streamlines the work of sales representatives.
The B2B eCommerce Portal offers a rich product catalogue, a complex pricing & discounts management system, account and user management capabilities, a seamless order management system, secure
The great differentiator to which Ropardo brought its contribution and expertise was the seamless integration with the client’s ERP system, the SAP (plus SAP C4C). This allows a transparent and error-free communication between the sales activity and the rest of the business operations (invoicing, shipment, reporting).
Another key part of our solution is the dedicated mobile application that supports the B2B web platform, increasing usability among customers. By using the app, customers enjoy a personalized experience and can build trust in B2B business. This results in increased sales and revenue for our client’s business.
The B2B eCommerce Portal exploits the opportunities triggered by the growing digital behavior and allow the distribution company to:
by adding a 24/7 online sales channel/platform to the traditional direct-to-customer sales model
by giving them a self-service tool to place their orders any time, remain in control of the order, instantly access offers and discounts, and reach for assistance fast
by ensuring the sales representatives with extra time for market prospecting, easy promotion of products and offers, while new hires don’t start the customer relationship from scratch
through automated sales processes and the reduction of time previously spent on repetitive tasks performed by the sales representative, such as stock consultation, returns tracking, etc.
by providing the customers with a modern online B2B marketplace to be in control of their orders and attract digital generations of customers.
ROPARDO is an independent leading software engineering company providing customers with key competitive advantages – Innovation, Quality, Timely delivery, since 1994.
With the latest tools and agile methods, we create beautiful highly performing products and platforms as well as user-friendly mobile, cloud or web applications to increase speed-to-market and deliver more frequent releases. Well-grounded in the Agile state of mind, our engineers are flexible in responding to any challenge. Yet, we have been here and successful before the Agile era, so trust us for classic approaches.